All trailers will be specifically aimed at their target audience. Some genres have wider target audiences than others for example action and adventure films use a film example of Indiana Jones I know that it is loved by ages ranging from 5 years old to 60 years old. On the other hand certain genres like Horror, its target market will be much more niche as the plots and content will not be appropriate for younger ages.
If a film has a larger target audience they are able to address all ages by using different techniques throughout the trailer; they're able to use editing techniques,stars or where the air the trailer. If the film was a children's film they would air it on children's TV channels or before a new child's film in the cinema, not on a channel like comedy central as the audience for comedy central is much older.
Tuesday, 25 August 2015
Film Trailers? - What are they?
When you google 'what is a film trailer' the results are all roughly the same with the words switched up. The top result from Wikipedia is: trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema.' Trailers are made to give the potential viewers a sneak preview of the film to give an idea to the audience about the characters and the storyline without giving away the whole plot. You can also have teaser trailers which are shorter-length trailers which only portray one part of the film! Trailers are made to advertise the film across many different media platforms, trailers can be played in cinemas before other films or they can be played on tv and now with new technology they can be played on electronic billboards, phones and tablets!
Sunday, 16 August 2015
Film Trailers - Why
Why do we have film trailers?
Film trailers are there to catch the attention of your target market before it's been released into cinemas. They are used to increase the interest and the hype of the film in the build up to it. Typically in trailers you will show well-known or famous actors and this will entice fans of these actors to come and watch the film even if the character isn't a main role they will still be shown as they are a unique selling point of the film.
Film trailers are there to catch the attention of your target market before it's been released into cinemas. They are used to increase the interest and the hype of the film in the build up to it. Typically in trailers you will show well-known or famous actors and this will entice fans of these actors to come and watch the film even if the character isn't a main role they will still be shown as they are a unique selling point of the film.
Film Trailer- When?
Before attempting to make a film trailer you need to consider that the trailer needs to be pretty much perfect, a perfect representation of the film without giving too much away and spoiling the film. I will need to consider the timing and the placing of the trailer itself and in doing so work out when is the best time to release it as you need to allow enough time for the trailer to reach enough people and build-up the excitement but if you release it too early you run the risk the interest in the film to decrease by the time it reaches the box office. You must also consider the genre of the film and the setting to co-ordinate what time of year you release your film, For example films in the romance genre are typically released in February around Valentines Day and Films to do with Christmas are released in December, if a Christmas film was released around Easter time there would not be much of a hype for it meaning its takings in the box office would most likely be low leading the film to be unsuccessful.
The prime time to release films is between the months of June and August because its Summertime, meaning school students;University students and Workers have time off and during this time it is likely that they would enjoy a trip to the cinema as the main age group of cinemagoers is children to young adults so by releasing your film during the time that they have the most spear time you are more likely to get a larger audience watching your film. When thinking about continuing you film into a sequel or even just a remake you have to allow enough time between them otherwise you wont allow the first film to reach its full potential. When you release a film you are able to get so much out of it now- you are able to make DVDs, Blu Ray,Sound tracks and other kinds of merchandise and by releasing the next film too soon you lose out on exhausting all of these possibilities. On the other hand you cant leave it too long otherwise the buzz from the first film will wear up and it will minimilse the interest in the film leading to a decrease in purchases of the merchandise.
The prime time to release films is between the months of June and August because its Summertime, meaning school students;University students and Workers have time off and during this time it is likely that they would enjoy a trip to the cinema as the main age group of cinemagoers is children to young adults so by releasing your film during the time that they have the most spear time you are more likely to get a larger audience watching your film. When thinking about continuing you film into a sequel or even just a remake you have to allow enough time between them otherwise you wont allow the first film to reach its full potential. When you release a film you are able to get so much out of it now- you are able to make DVDs, Blu Ray,Sound tracks and other kinds of merchandise and by releasing the next film too soon you lose out on exhausting all of these possibilities. On the other hand you cant leave it too long otherwise the buzz from the first film will wear up and it will minimilse the interest in the film leading to a decrease in purchases of the merchandise.
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