from doing research I have decided that my ideal demographic is 15-29year old women primarily, although in principle the age range is rather large but as a whole it is an age range I have proof of them liking and enjoying my genre of film.
This is a profile of someone who I would generally expect to watch my film/film trailer. They fit the demographic that I am trying to reach with my film trailer.
Age: 18 years old
Education/job: University - English and History combined honours
Hobbies: Yoga, Running
Favourite genre: Romance or Comedy
Favourite film: Romeo and Juliet
Spare time: Chill with friends and family
Occupation: N/A
Age: 27
Education: A-Level
Hobbies: Tennis
Favourite genre: romance or thriller
Favourite film: About time
Spare time: chilling with the hubby watching movies
Occupation: Insurance
Why do I want these two people as my ideal target audience?
Tasha: Tasha is a well-educated teenager who has a wide variety of interested and to me that makes her someone I think would find my film interesting. Her favourite film being Romeo and Juliet also massively swayed my choice, as we all know the film is about forbidden love and I like to think that my film will have an element of this too.
Rachel: Although she is much older than Tasha and has a completely different set of interests/occupation when it comes to films, their interests are fairly similar. Her favourite film being About time made me really think that she would enjoy my film as it has an underlying theme of wanting what we cant have the first time.
Like i've said Tasha and Rachel have very different lives yet they can come together and both enjoy the same sort of film. I deliberately chose two people with an age gap but no lower as I think to watch my film there will be a needed level of maturity that someone bellow this age may not have yet.
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